Head of Marketing - North America

Toronto, Ontario, Canada · Marketing

Description

Wirex is a global leader in hybrid personal finance with 1.6m customers in 120+ countries and over $2 billion of transactions executed to date. Combining the benefits of blockchain with a traditional payments infrastructure in a single web-based and mobile application, Wirex offers hybrid personal and commercial payments and currency solutions, through:

- hybrid fiat (traditional) currency and cryptocurrency online e-currency accounts;

- account-linked virtual and physical Visa debit cards;

- instant local and international money transfers and ATM withdrawals; and

- fiat and cryptocurrency exchange services.

We currently have offices in London, Kiev, Tokyo, Singapore, Atlanta and have recently launched our Canadian office and as such, are looking for someone to lead and scale the Marketing function for North America.


Requirements

THE ROLE


We are looking for a Head of North American Marketing to be based in Toronto, for an international start-up which is in the fast changing the ever-growing world of cryptocurrency and blockchain finance. This is an exciting opportunity for a marketer who wants to join one of the fastest-growing crypto-focused FinTech businesses in the world, to aggressively grow the business in North America.

Established in 2014 in London, UK, Wirex currently has 1.6M users globally and over 200 employees across 5 global offices. Continuing its impressive global expansion, Wirex has recently opened in Toronto, Canada, sighting North America as a major strategic part of its growth strategy.

We are looking for someone who can drive the business traction in North America, drive user acquisition and Brand Awareness in line with the company’s strategic objectives and values. You will also be responsible of hiring and developing a team of Marketing professionals in our Canadian office who will work in line with the Marketing team in our HQ in London.


YOU

-Acquisition focused marketer with further experience in PR and Brand
-Experience within Financial Services or a regulated market is essential
-Has worked previously on a Mobile Application
-Worked in a start up environment is advantageous
-Experience in scaling world class Marketing teams
-An interest of strong knowledge in Crypto/Blockchain is desirable
-Experience with CRM systems (Braze would be ideal)
-Self starter and ambitious to grow something special


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